Apple 擬於 2027 年停產非觸控 MacBook Pro 僅保留核心 14 吋型號

Bloomberg's "PowerOn" newsletter points out that Apple plans to remove existing non-touch high-end models from the product line after launching the second-generation touch MacBook Pro. This change is expected to occur in 2027, when the core-only 14-inch MacBook Pro will continue to maintain a touch-free screen design. Details of future product line adjustments With the launch of the new MacBook Pro with PROLED touch screen, the market position of the older models that still retain M5 Pro and M5 Max chips but without touch functionality will be redefined. According to reports, when Apple introduces a new generation of touch models equipped with M7 Pro and M7 Max chips in 2027 and with a greater emphasis on artificial intelligence functions, the current non-touch high-end version will completely withdraw from the stage of history. However, the entry-level 14-inch MacBook Pro is expected to be upgraded to the M7 chip and adopt a new thinner and lighter design, but it will still not be equipped with a touch screen. Price difference and market positioning The new touch MacBook Pro is priced higher, starting at $2,899, leaving many consumers except the most high-end users shocked by the price jump. In contrast, the current entry-level model, which lacks touch functionality but has more ports, higher performance, and better screen performance than the MacBook Air, remains priced at around $1,999, providing a more affordable option. If price trends remain consistent, users will have to pay an additional price difference of about $900 by 2027 to upgrade from the touchless entry model to the cheapest touch display model. Past strategies and recent shipment arrangements This type of product line adjustment is not unprecedented, nor is it surprising. Apple typically continues to sell previous generations of products when newer models remain sufficiently differentiated from older models to cushion the blow from price increases and provide options for enterprise purchases. Under current arrangements, equipped with PROLED XDR