The AI ​​​​intelligent wave is reshaping the maternal and infant track. How can cow pants realize "smart parenting"?

Introduction: At three o'clock in the morning, new parents got up for the third time and checked in the dark to see if there was leakage from the baby's diapers and a red rash on the buttocks. The traditional parenting model of relying on experience and staying up late to take care of children has become a common problem for countless families. With the industrialization of AI technology, this pain point of parenting is ushering in a new solution. The launch of ChatGPT in 2022 will kick off the commercialization of generative AI. The domestic AI industry is booming, the war of hundreds of models continues to advance, and technologies such as AI perception, Internet of Things, and big data are becoming increasingly mature, providing solid support for the intelligent upgrading of real industries. Maternity and infant care, as a field of urgent need, is embracing intelligent changes. The cutting-edge brand of cow pants is the first to launch the AI ​​smart diaper track, accurately capture the changes in the industry, and rely on self-developed hard-core technology to open up a new path for personal smart parenting. Picture 1 Childcare needs have shifted from “satisfying survival” to “accurate scientific care”. Working parents born in the 1990s and 1995s have become the main consumers of mother and baby. The concept of childcare has completely broken away from traditional empiricism, and scientific, lightweight and low-anxiety have become the core demands. According to Analysys' "Consumption Insights for the New Maternal and Infant Population of Generation Z 2023", 51% of Generation Z mothers give priority to smart models when purchasing maternal and infant products, 44.1% believe that smart products are safer, and 43.1% value convenience. Combining multiple industry surveys, the core needs of the new generation of parents are divided into four points: Dual pressures on workplace parenting and urgent need for burden-reducing tools. 92% of Generation Z couples are dual-career. Post-95s families spend 30% of their family income on maternal and child care, and have higher investment in child care. However, frequent waking up at night to check diapers seriously squeezes rest time, and fragmented sleep brings intense parenting fatigue. They are unwilling to sacrifice their entire personal lives and urgently need smart devices to take over repetitive care work and balance work, parent-child and self-space. Digital natives believe in data-based scientific parenting. 95.4% of young parents will compare reviews, ingredients and technologies across the Internet before purchasing maternal and infant products, rejecting the subjective parenting experience of their elders; 76.4% advocate "child-oriented" equal parenting. Issues such as baby crying, red skin, restless sleep, etc. no longer rely on subjective guessing, but require temperature, humidity, and excretion.