KPMG survey: AI “pay-as-you-go” model scares off business executives, nearly 1/3 admit they don’t understand economic accounting

IT House reported on July 9 that according to foreign media The Register reported on July 3, local time, a new survey by the "Big Four" accounting firm KPMG showed that many corporate executives are being "scared" by the new pay-as-you-go billing model of AI. Companies used to be able to let AI companies subsidize the cost of using large language models through fixed-price contracts. However, as the price of computing power continues to rise, the entire technology industry is forced to turn defensive. This stage of using AI at low prices has become difficult to maintain. IT House learned from reports that KPMG surveyed 2,145 senior managers in 20 countries or regions and found that up to 29% of the respondents did not even know where the rising costs of AI come from. Nearly one-third of executives admitted that they do not understand the economic accounting of AI, which has affected the actual deployment of AI in work scenarios. As pay-per-use models become more common, many organizations are still building the ability to effectively predict, monitor and manage AI spending, the report authors wrote. In short, one-third of executives have not figured out how to truly use AI effectively. After AI ceased to be available as a monthly subscription, the problem became apparent as soon as the billing meter turned. This discovery confirms the judgment of many employees who are forced to use AI tools at work: quite a few business leaders regard AI as a plug-and-play cost reduction tool, but do not understand how to use it specifically.