Young people are starting to use AI to rectify Double 11: It can save a lot of money

Kuai Technology reported on October 15 that the annual "Double 11" shopping festival is coming as scheduled. Promotional advertisements on major e-commerce platforms are still overwhelming, and there are calls for live broadcasts to bring goods. This year, will you decisively clear your shopping cart, or will you just sit on the sidelines? Different from previous Double 11 shopping, this year some young people have begun to use AI to rectify Double 11, and related topics have triggered heated discussions. A netizen posted that he made 7 orders on the night of Double 11, and 3 items have not been opened yet. Later, I did some calculations and found that the money spent on these "pseudo-rigid needs" was enough to buy a good tablet. This year I changed my strategy. Before I started grabbing, I threw my shopping cart to the AI ​​and asked it to make a list of things I would not buy. Open the shopping cart, copy the product name + price, be careful not to copy private information such as the delivery address and mobile phone number, just give the product list, and then send it to the AI ​​assistant together. Let it score on three dimensions: How many times have you used it in the past 30 days? Is there any replacement at home? What are the consequences of not buying? If the AI ​​answers "no need", it will directly remove the product from the list, filter out some pseudo-rigid needs, and refuse impulse consumption. Use AI tools to help you find real consumption needs and outline a new portrait of young people's budget-conscious consumption. This is the inevitable result of the combined effects of multiple factors on consumer cognition and the market environment. From the consumer side, after years of "market education", young people have gradually realized that "impulse consumption" will bring unnecessary waste, and young people have begun to return to rational consumption. From the platform side, the cumbersome and complicated full discount rules are prohibitive, and the marketing routine of "first increasing the price and then decreasing the price" of some products has also weakened people's trust in "Double 11". The rational choices of today's young consumers remind major e-commerce platforms that the core competitiveness of business is not marketing gimmicks, but transparent prices, high-quality services and reliable quality.