Xiao Zha previewed personal intelligence, and Meta evaporated by 780 billion overnight

Zhixi Author | Wang Han Editor | Bingqian Zhixi reported on July 30 that early this morning, at Meta’s 2026 Q2 financial report, Meta founder and CEO Mark Zuckerberg revealed that Meta is developing new personal intelligence. “These will become the basis for our next wave of products and revenue lines in the coming months and even years.” Its 2026 Q2 financial report showed that this quarter, Meta’s revenue was US$60.801 billion (approximately RMB 411.398 billion), a year-on-year increase of 28%; net profit was US$15.848 billion (approximately RMB 107.232 billion), a year-on-year decrease of 14%. The Yuanverse business (Reality Labs), which had continued to suffer losses before, suffered a loss of US$4.619 billion (approximately RMB 31.254 billion) this quarter, a year-on-year increase of approximately 2%. Since the second quarter of 2024, in 27 months, Meta’s Yuanverse business has suffered a cumulative loss of US$41.723 billion (approximately RMB 282.31 billion). The bulk of Meta's revenue still comes from its family of apps (including Facebook, Instagram, Messenger and WhatsApp), with revenue of US$60.370 billion (approximately RMB 408.481 billion), a year-on-year increase of 28%; of which revenue from the advertising business was US$59.363 billion (approximately RMB 401.668 billion), a year-on-year increase of 27%. In the second quarter of 2026, Meta's R&D expenditures were US$21.656 billion (approximately RMB 146.531 billion), accounting for 36% of total revenue, a year-on-year increase of 67%; capital expenditures reached US$31.08 billion (approximately RMB 210.297 billion), a year-on-year increase of 83%. ; The total costs and expenses were US$42.03 billion (approximately RMB 284.388 billion), a year-on-year increase of 55%. That