双十一Token上架多个电商平台！有AI视频制作者每月花费3万多

According to Kuai Technology News on November 1, Xinhua News Agency reported that during this year’s “Double Eleven” e-commerce promotion, Token was listed as an independent category on multiple e-commerce platforms. It is understood that since Tmall launched the Token recharge center on September 3, it has so far been connected to manufacturers such as DeepSeek, Alibaba Cloud, Zhipu, Kimi, etc. At the same time, MiniMax has opened its first official brand flagship store, and Qianwen Office, Step Star, etc. have already settled in the center. In the past, each consumption was only settled based on the call volume in the backend of large model manufacturers. Users did not know the unit price and had no way to compare prices. Now that Tokens are put on the shelves, the most direct change is that the purchase threshold has been lowered. A short video enthusiast said that in order to make his videos more effective, he took advantage of the e-commerce sales to hoard a lot of tokens. It is understood that this year’s Double Eleven major model manufacturers have launched token discount packages. Taking the Qianwen AI Lite monthly card as an example, the official website price is 60 yuan and the event price is 39 yuan, which is more than 30% cheaper. According to the relevant person in charge of Tmall, on the first day of "Double Eleven" sales on October 20, the transaction volume of Tmall Token category increased by 450% month-on-month. Tmall also provided user portraits, which are mainly individuals and small and medium-sized enterprises with clear needs for AI use, such as home users, learning and research users, and one-person companies. For ordinary consumers, there are two main ways to purchase Tokens: one is to buy pay-as-you-go recharge coupons, which are similar to phone bills, and you can buy them after they are used up; the other is to subscribe for a fixed monthly or yearly amount. But there are also inconveniences, mainly due to the fixed amount. If you buy too much, you won’t be able to use it all, and if you buy too little, it won’t be enough. An employee of a company engaged in AI video production in Beijing said that he spends 30,000 to 40,000 yuan on Token every month. Although the Token is listed on the e-commerce platform, he is still accustomed to purchasing it through official channels and tool integration platforms. He said: "The monthly, quarterly and annual cards sold on e-commerce platforms have fixed quotas, but according to the work rhythm, we prefer to buy them as we go." Some consumers hope to buy tokens like traffic. In this regard, Ding Ding, deputy general manager of China Unicom Data Intelligence Co., Ltd., said that tokens are currently difficult to buy.