Originally priced at $19.99/month, the AI ​​assistant comes free, and Amazon Alexa+ is available on all supported Fire TVs in the U.S.

IT House News on August 19, on the 19th local time (today), Amazon announced that it will provide Alexa+ for free to all compatible Fire TV devices in the United States, regardless of whether the user subscribes to Amazon Prime. After the upgrade, Fire TV will gain features such as conversational search, smart home control, and AI recommendations. Previously, users who did not subscribe to Amazon Prime had to pay $19.99 per month to use Alexa+ (IT House Note: The current exchange rate is approximately 135.1 yuan), and this service was initially only available to the new Fire TV devices released by Amazon last fall. Amazon said that compatible devices will automatically upgrade to Alexa+, and users do not need to download additional apps or subscribe separately. Support includes all current Amazon Fire TV Sticks, Fire TV Cubes, Amazon Ember smart TVs, and smart TVs with built-in Alexa+ from Hisense and Panasonic. Amazon's move continues a trend in the consumer electronics industry to expand AI coverage, with such upgrades often pushed directly to users. Google brought Gemini to the Google TV platform earlier this year, replacing the original simpler search function with AI conversation mode; Roku also added AI capabilities to its voice assistant last year. Manufacturers usually use data such as function usage time to prove that consumers are accepting these AI services. Amazon says Alexa+ users now have nearly twice as many conversations on Fire TV as they did with original Alexa. According to Amazon's interpretation, users no longer regard TV as a device for simply watching content, but have also begun to actively use the AI ​​functions on TV. Alexa+ no longer requires users to speak specific movie titles. Users can make requests directly based on genre, age appropriateness or popularity, such as "Recommend a highly rated thriller"