Preview of Apple’s new products in September! iPhone starts at 10,000 yuan, the most expensive in history

The mobile phone industry will usher in a watershed in 2026. Memory chips, 2nm advanced processes, and end-side AI hardware will all increase in price. Apple’s pricing strategy for its autumn conference will completely shift to high-end. Combining supply chain revelations and agency cost calculations, the iPhone 18 series, the first foldable iPhone, the new iPad Pro, and Apple Watch Ultra, which debuted in September this year, have raised the bar across the board, with Pro and above models collectively standing at a price of 10,000 yuan. Domestic flagships soared simultaneously, and folding screens, image collection editions, and business top models all exceeded 10,000 yuan. The 10,000-yuan market officially formed a confrontation between Apple and the domestic duo. Apple will usher in a comprehensive price increase. Apple’s product line will be fully upgraded at this year’s autumn conference. The skyrocketing cost of core hardware is the core incentive for price increases. The AI ​​industry is frantically seizing storage capacity. The prices of DRAM and NAND flash memory have doubled year-on-year. With the addition of 2nmA20 Pro chip, self-developed C2 baseband, and new imaging modules, the material cost of the iPhone 18 Pro has increased compared with the previous generation. Apple can no longer maintain the previous pricing system of 7,999 yuan. The mobile terminal is the main force for price increase and is divided into three product lines. First, the iPhone 18 standard version, in order to lower the entry barrier, retains the conventional 256GB starting storage, slightly increases the price, and positions it in the 6,000-7,500 yuan range. It is aimed at ordinary consumers. The screen and imaging hardware are slightly upgraded. It does not have a 2nm chip and a professional telephoto. It only meets daily social networking and short video needs. Second, for iPhone 18 Pro and Pro Max, industry predictions directly cancel the 256GB version, and 512GB will become the basic storage. The starting price of the National Bank is 9,999 yuan, and the top version of Pro Max exceeds 12,000 yuan. Equipped with TSMC's 2nm process A20 Pro, the self-developed baseband solves the long-term signal shortcomings. It has four rear cameras for professional imaging and supports local large-model AI computing. It further widens the gap in video shooting and multi-tasking performance. Third, Apple’s first horizontally foldable iPhone is a major new product at this conference. The high-end version may cost close to 15,000 yuan, directly entering the high-end folding track. Tablets and wearables