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The next generation of AI native UGC platform, hidden in "Eggboy Party"
2 min read
Source: 36氪
In 2026, a new business concept is attracting the attention of many people - OPC (One Person Company), or "One Person Company". It refers to those micro teams with only 1-3 members that can use digital tools such as artificial intelligence to complete project content. But few people have noticed that in the game industry, this change has already had its natural soil - the UGC creation community. The popularization of AI technology is continuing to reshape the productivity boundaries of content creation. Development work that originally required a professional team can now be accomplished by individual creators with the help of tools. This trend is particularly obvious in the field of game UGC: ordinary users are no longer just content consumers, but can also become developers of gameplay. However, in the past, most UGC creators stayed in the amateur stage of "generating electricity with love". Limited by tool capabilities and realization space, it was difficult to grow into a true micro-entrepreneurial entity. Until the deep penetration of AI makes this ceiling begin to loosen. Last weekend, NetEase's "Danzi Party" held its fourth creator conference. While announcing its UGC ecological achievements, it officially launched the industry's first UGC editor body that covers both frame synchronization and status synchronization - the "Gemini" editor system, and further upgraded the application of AI capabilities in the entire creation chain. Compared with a simple tool upgrade, this adjustment is more like a reconstruction of the UGC infrastructure: through the combination of AI capabilities and the editor system, "Eggman Party" is exploring how to allow more ordinary creators to have game production capabilities close to those of professional developers. To a certain extent, this is also a preliminary exploration of the final form of UGC in the game industry in the future - when AI redefines the game production method, how will the next generation of AI-native UGC platform be born? 2026 Danzai Party UGC Ecological Strategy Released 01 AI is becoming the new infrastructure for UGC creation. In the past two years, game companies have significantly increased their investment in the UGC community. In 2025, MiHoYo's "Genshin Impact" will launch the "Thousand Stars and Wonderland" gameplay, relying on a huge number of users to verify the idea.